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SAP C_C4H22_2411 Exam Syllabus Topics:

Topic
Details

Topic 1

Data Integrations Advanced: Designed for Data Center Network Engineers, this section delves into advanced data integration techniques. It encompasses store data onboarding (CSV), product data integration (URL, Google Tag Manager), sales data onboarding (APIs), customer data onboarding (APIs, CSV), Predict, and the SAP Customer Data Platform connector. The emphasis is on describing and explaining these integration methods.

Topic 2

Data Collection and Contact Management: Aimed at Data Center Network Engineers, this section focuses on contact management, block lists, Smart Insight, Web Extend, relational data, and plug-in onboarding for platforms like SAP Commerce, SAP Customer Data Platform, and Magento. It assesses the ability to describe, explain, and utilize these components effectively.

Topic 3

Account Creation and Settings: This section targets IT Solution Architects, covering the provisioning of environments and configuration of various settings. It includes contact data integration, DNS settings, SSL certificates, email channel setup and compliance, account security settings, and channel setup. The focus is on describing, explaining, and configuring these elements.

Topic 4

Managing Clean Core: This section evaluates the ability of IT Solution Architects to apply clean core principles to ERP systems. It emphasizes maximizing business process agility, reducing adaptation efforts, and accelerating innovation.

SAP Certified Associate - Implementation Consultant - SAP Emarsys Sample Questions (Q23-Q28):

NEW QUESTION # 23
Which of the following applies when using Send Time Optimization (STO)?

A. You can exclude duplicate email addresses.
B. You can configure the launch time for new contacts with no behavior history.
C. You can exclude specific hours in order to avoid contacts receiving emails at those times.
D. You can activate "STO" on the default scheduling or advanced scheduling page.

Answer: D

Explanation:
Send Time Optimization (STO) in SAP Emarsys optimizes email send times based on contact behavior:
* Option C:Correct. STO can be activated on either the default or advanced scheduling page when setting up an email campaign, allowing flexibility in configuration.
* Option A:Incorrect. STO uses historical behavior; new contacts without data default to a standard time, not a configurable one.
* Option B:Incorrect. Duplicate exclusion is a separate feature, not tied to STO.
* Option D:Incorrect. STO doesn't allow hour exclusions; it optimizes based on past engagement patterns.The SAP Emarsys Help Portal under "Send Time Optimization" verifies STO's activation options.References:SAP Emarsys Help Portal - "Send Time Optimization" (https://help.emarsys.com/).

NEW QUESTION # 24
Why is the Sales Data API the preferred method for sending sales data to Smart Insight?

A. It provides support for custom columns.
B. The data is usable more quickly in the UI.
C. It provides real-time validation of the file.
D. The columns can be sent in any order.

Answer: B

Explanation:
The Sales Data API is preferred for Smart Insight:
* Option C:Correct. API submissions are processed faster than file uploads, making data available in the UI (e.g., dashboards) more quickly.
* Option A:Incorrect. Column order is predefined in the API schema, not flexible.
* Option B:Incorrect. Custom columns are possible but not the primary reason for preference.
* Option D:Incorrect. Validation occurs, but "real-time" is not the key benefit over speed of UI availability.The SAP Emarsys Help Portal under "Sales Data API" highlights faster UI integration.
References:SAP Emarsys Help Portal - "Smart Insight" (https://help.emarsys.com/).

NEW QUESTION # 25
You are a consultant on an SAP S/4HANA Cloud greenfield project. As part of their clean core journey, the customer must analyze the current IT landscape to eliminate redundant systems and establish an efficient architectural design. Which of the following can you use to do the analysis?

A. SAP Cloud ALM
B. Lean IX
C. SAP Solution Manager
D. SAP Best Practices

Answer: B

Explanation:
* Option B (Lean IX):Correct. Lean IX is an enterprise architecture management tool recommended by SAP for analyzing IT landscapes, identifying redundancies, and designing efficient architectures-key steps in a clean core journey.
* Option A (SAP Best Practices):Incorrect. While SAP Best Practices provide preconfigured processes, they are not analysis tools for IT landscapes.
* Option C (SAP Cloud ALM):Incorrect. SAP Cloud ALM is for application lifecycle management (e.
g., implementation, operations), not specifically for IT landscape analysis.
* Option D (SAP Solution Manager):Incorrect. While Solution Manager can analyze systems, it is more suited for traditional SAP environments, not the cloud-focused clean core approach in S/4HANA greenfield projects.SAP's clean core documentation highlights tools like Lean IX for landscape analysis.
References:SAP Help Portal - "Clean Core for SAP S/4HANA Cloud" (https://help.sap.com/).

NEW QUESTION # 26
Which requirements ensure compliant SMS marketing with SAP Emarsys? Note: There are 3 correct answers to this question.

A. A single opt-out process in marketing messages must be included.
B. Opt-in permission must be obtained for the type of content being sent.
C. Technical and legal requirements of the destination regions must be adhered to.
D. Country codes must be maintained in the +00 format.
E. A short code for opting out of SMS messages to all countries must be defined.

Answer: A,B,C

Explanation:
SMS compliance in SAP Emarsys involves:
* Option B:Correct. A clear opt-out process (e.g., "Reply STOP") must be included in messages.
* Option D:Correct. Regional laws (e.g., GDPR, TCPA) and technical standards must be followed.
* Option E:Correct. Opt-in consent specific to SMS content is mandatory for compliance.
* Option A:Incorrect. Country codes use "+[code]" (e.g., +1), not strictly "+00."
* Option C:Incorrect. Short codes vary by country; a single code isn't required universally.The SAP Emarsys Help Portal under "SMS Compliance" outlines these requirements.References:SAP Emarsys Help Portal - "SMS Channel" (https://help.emarsys.com/).

NEW QUESTION # 27
You want to connect your own hosted databases to SAP Emarsys Customer Engagement using Relational Data. Which of the following connection types are available? Note: There are 3 correct answers to this question.

A. Snowflake
B. MySQL
C. Google BigQuery
D. IBM DB2
E. Oracle database

Answer: A,B,C

Explanation:
Relational Data in SAP Emarsys supports:
* Option A (MySQL):Correct. A widely supported SQL database.
* Option C (Snowflake):Correct. A cloud-based data warehouse supported for integration.
* Option E (Google BigQuery):Correct. Another cloud data platform compatible with Relational Data.
* Option B:Incorrect. Oracle is not listed as a supported connection.
* Option D:Incorrect. IBM DB2 is not supported natively.The SAP Emarsys Help Portal under
"Relational Data" confirms MySQL, Snowflake, and BigQuery.References:SAP Emarsys Help Portal -
"Relational Data" (https://help.emarsys.com/).

NEW QUESTION # 28
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